You Invested in a Branding Photography Session... Now What?

As a lifestyle branding photographer in the Twin Cities, I serve a diverse set of clients from an array of professions and backgrounds, but they all have one in thing in common - a unique story to tell about who they are and how that fuels the passion they have for their business. They also have another thing in common, they want to know the best ways to use their images so that they have the greatest impact in bring their business to life and connecting with more clients.

The scenario often goes like this. We’ve planned your branding photo shoot to tell that unique story of who you are and the passion that you have for your business. We picked out colors and textures that bring your brand to life. You received a library of images that tell this story and they are now waiting to be downloaded. You look through them over and over again and think, now what?!

Many small business professionals and creatives invest in a branding session and the first image they use is their headshot and then they feel lost as to how to incorporate the rest into their marketing strategy. The artistic flat-lays of your products, detail shots, candid moments - all of those have an incredible amount of value and are a treasure chest of content for you to use. They have the potential to grow your visibility, build trust with your audience, and connect you with your ideal customer or client.

Your branding photos allow you the opportunity to have consistent content across multiple marketing platforms. From your website to your social media to print marketing to your business cards. Today, we will focus on LinkedIn!

Here are some tips for how to use your branding imagery on LinkedIn in multiple, impactful ways!

Upgrade your LinkeIn profile and banner photos

Your profile photo and banner images are the very first things people see when they land on your page and making them unique to you and your brand will cause people to pay attention to you, your unique strengths, and even your story. Yes, a professional headshot signals that you take your business seriously, but what about your banner? Don't leave it blank. Every month, add one of your lifestyle branding images that are more storytelling, or incorporate your branding colors, reflect you in action, or an artistic image of your product. Together, these two different types of images create a cohesive first impression before anyone reads a single word of your bio. They see the professionalism of your headshot combined with the storytelling details of your brand.

Post Who You Are on a Regular Basis

LinkedIn is a text-heavy platform, which means a strong visual is an instant scroll-stopper. Next time you share a post — a tip, a story, a lesson learned — lead with one of your branding photos instead of a stock image or no image at all.

When readers see you, they're more likely to stop, read, and engage. It also reinforces your brand every time you show up in someone's feed.

Showing Yourself Doing What You Love = Trust

People don't connect with stock images which are generic, but real pictures, from real life scenarios. These are images that people can identify with or relate to. Share photos that show how you actually work: speaking in front of people, interactions with clients, your desk setup, your creative process, or your favorite place to just be you! These types of images are scroll stoppers and attract people to your post. Pair these images with with a story or a thought that's been on your mind and you have automatic engagement. The biggest reward is that authentic content like this builds trust and conveys relatability.

Share Testimonials, Announcements, or Achievements with a Visual

Combine testimonials, announcements of upcoming events, or a recent accomplishment you had in your business with joyful images of you! Simply use a tool like Canva or Adobe Express in order to overlay the text on your image and you have a professional looking announcement that has impact.

Show Yourself in Action

Have you recently spoken at a conference? Did your branding shoot include images of you coaching clients? Do you have images of you in the thick of the creative process? Post these on a regular basis. Images like these hold so much power in that they increase your credibility, build trust, and show the effectiveness of your work. Clients like to get a taste of what your business is and these images give them confidence that you are an expert in your niche.

Build a High-engagement Carousel Post

Use multiple images to create Carousel posts. These multi-image posts consistently rank among LinkedIn's highest-performing content formats. You can build a carousel that mixes your branding photos with tips, a how-to, or a story told across slides. Use your photos as visual anchors between text slides to keep it feeling warm and personal .

Sharing Accomplishments Invites Others to Celebrate with You!

Remember, you are the most valuable asset of your business and clients will connect with you if they can relate to you. Not everything on LinkedIn has to be formal. Share a piece of your personal story. Celebrate a business anniversary or a recent accomplishment. Anniversaries and personal accomplishments show that your business is thriving and these posts allow people to celebrate with you - thus, bringing attention to your post and your brand.

Pull From Your Library!

I provide my branding clients with a Library of Content which they can pull from on a regular basis. Your branding should give you months of visual content to draw from. Set aside an hour, match photos to post ideas, and schedule ahead. This way your branding images will begin to work for you, your professional image will get stronger, and your business growth will increase.

Branding Photos Are Tools

Your branding photos are more than just images. They're tools that can help you to build relationships, establish your expertise, and attract the right clients. By using them intentionally and consistently on a social media platform like LinkedIn you will begin to establish authority in your field!

Ready to book your branding session and see your story come to life? Let’s Chat!

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